Global Protest to Fight Inequality
Fight Inequality Alliance
Branding & Identity
2019 & 2020
Branding a worldwide event for activists.
The Global Protest to Fight Inequality is an annual event by Fight Inequality Alliance. It coincides with the World Economic Forum at Davos, a meeting of the world’s political and business leaders. The Global Protest demands that leaders put people over profit and create real solutions to poverty.
2020: The First Brand
The first iteration of the Global Protest brand was a logotype. Its foundation was a consistent use of typography and color. Participants from around the world applied this quickly and easily, from large banners to small artcards.
Anton is urgent and purposeful. It’s free on GoogleFonts, which makes it widely accessible to participants of the global campaign.
Red is commonly associated with activism. Fight Inequality, however, requested a less-charged color. I chose a vivid orange with a strong red undertone. The combination of orange, black, and white demonstrates a defiant spirit.
Alternative Facebook banner
Facebook profile picture frame
2021: Brand Identity Expansion
The logotype, now recognized by campaigners, was updated to include illustrations. Protesters, complete with face masks and social distancing, line the sides of the logotype. This identity can be printed whole on banners, or cropped to suit online materials.