University of the Philippines Concert Chorus
A motif for the 2013 UPCC Winter Tour.
This design was made with two considerations. First, it had to be relatable to their mainly Filipino audience. Second, it had to be colorful and exuberant in true Chorus spirit.
We decided to go with the banig, the traditional weaving format. At the time, it was a direct reference to It’s More Fun in The Philippines, the Department of Tourism’s successful campaign from that same year. The UPCC, as a Filipino touring group, would jump on that recall. Their performances would remind audiences of the It’s More Fun experience.
The end result is a digital banig—with a musical spin.