Community-Centered Conservation (C3)

Branding, Layout, Illustration, T-Shirt Design, and Mural Design

Designing for grassroots conservation.

C3 is an organization that develops conservation efforts by working and training with local communities. Their methods are collaborative: they learn from the locals, and at the same time provide study-based information to help the community manage their environmental resources.

C3 has offices in the UK, the Philippines, Fiji, and Madagascar.

C3 is proud to be a small, efficient team that differs radically from large, international NGOs in both structure and philosophy.

Its branding reflects C3's commitment to coastal communities.

 

C3's existing logo. My role was to develop the brand and apply it to their collaterals, which I also designed.

Color Palette. I used the logo's particular shade of turquoise as a starting point to create a palette based on the ocean and sunlight.

Textures. I created layout elements that recalled the logo's handmade feel.

Aquawax. A typeface that evokes "digital smoothness and liquid connections", dynamism, flexibility, and uniqueness.

Quarion. A clean, contemporary workhorse that balances Aquawax's personality.

Letterheads

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Powerpoint Templates

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C3 has global reach and local impact.

The collaterals are versatile enough to apply to different places and cultures: from national parks to boardrooms, from London to Busuanga.

Organizational Brochure

Madagascar

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The same template was used for the C3 offices in Fiji and the Philippines.

Field Office Brochure

Philippines

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C3 is an organization of young people.

Most of the team is below 40. The visuals occasionally look youthful, but still remain professional and trustworthy.

Field Office Mural

Busuanga, Palawan, Philippines

 

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T-Shirt Design

Madagascar

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T-Shirt Design: Kampo Kalikasan

Philippines

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Busuanga Silkscreen Banners

Busuanga, Palawan, Philippines

 

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Billboards (translated to Malagasy)

Madagascar

 

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