Acclamation Point Identity
Client
Acclamation Point Corporation
Services
Branding & Identity
Year
2014
Visualizing a company named after a unique punctuation mark.
The little-known acclamation point looks like an exclamation point, but with two upraised ‘arms’ instead of one. It signifies good-natured intent and welcome.
Acclamation Point Corporation is skillful and trustworthy.
The symbol is both a stylized acclamation point and a shield. The former reflects the corporation’s unique name. The latter signifies the trustworthiness that APC upholds.
A third interpretation might see the symbol as a nib, to reflect the aspect of APC that deals in quality creative products and content generation.
Inspired by the elegant creations of Adrian Frutiger and Sagi Haviv, the logo’s roots in classic graphic design may help increase its longevity.
Typeface.
Galaxie Copernicus, created as a ‘reconsideration’ of Plantin, is just as versatile as its ancestor. It is inviting, yet formal, and is effortlessly noticeable. It pairs well with various typefaces.
Colors.
An uncommon but professional combination. Mimosa is low-key, yet positive. It is especially eye-catching when paired with the subtle blue of Cool Gray.
