Acclamation Point Corporation

Branding and Identity

Visualizing a company named after a unique punctuation mark.

The acclamation point is a little-known punctuation mark. It looks like an exclamation point, but with two upraised 'arms' instead of one. It signifies good-natured intent and welcome.

The acclamation point is visually iconic. It is also a symbol that holds meaningfulness for the corporation. These insights influenced my decision to incorporate the symbol into the logo.

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Acclamation Point Corporation is skillful and trustworthy.

The symbol is both a stylized acclamation point and a shield. The former reflects the corporation’s unique name and its meaningfulness. The latter signifies the trustworthiness that APC upholds.

A third interpretation might see the symbol as a nib, to reflect the aspect of APC that skillfully deals in creative products and content generation.

The logo is inspired by the simplicity in the work of two distinguished identity designers: Adrian Frutiger and Sagi Haviv. Its roots in classic graphic design, independent of current design trends, may help increase its longevity.

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Typeface. Galaxie Copernicus is a well-designed and balanced serif. Created as a ‘reconsideration’ of Plantin, it is just as versatile as its ancestor. It is inviting, yet formal, and is effortlessly noticeable in its elegance. It pairs well with many different typefaces.

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Colors. This combination is uncommon, but professional. Mimosa is low-key, yet positive. It is especially eye-catching when paired with the subtle blue of Cool Gray.

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