Acclamation Point Corporation Identity
Client
ACCLAMATION POINT CORPORATION
Services
BRANDING & IDENTITY
Year
2019
Visualizing a company named after a unique punctuation mark.
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-2-r.jpeg)
The little-known acclamation point looks like an exclamation point, but with two upraised ‘arms’ instead of one. It signifies good-natured intent and welcome.
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-3-r.jpeg)
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-4-r.jpeg)
the identity
skillful • trustworthy • creative
The logomark is both a stylized acclamation point and a shield. The former reflects the corporation’s unique name while the latter represents their trustworthiness.
A third interpretation sees the logomark as a nib, symbolizing APC’s creative products and content generation.
Inspired by Adrian Frutiger and Sagi Haviv, I designed the mark with elegance in mind so that it would buck trends and stay in use for a long time.
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-5-r.jpeg)
Typography & color palette
Effortless elegance • Surprising hues
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-6-r.jpeg)
Galaxie Copernicus is billed as a “reconsideration” of Plantin—and it’s just as versatile. Formal yet inviting, it pairs well with various typefaces.
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-7-r.jpeg)
Mimosa’s understated glow is set off by the blue undertones of Cool Grey. An uncommon palette, it nevertheless makes for a professional combination.
![Acclamation Point Corporation Identity Acclamation Point Corporation Identity](http://www.alexandraparedes.com/wp-content/uploads/2022/09/apc-9-r.jpeg)